It has been almost a year since I began working on this new brand. The idea itself is way older, however, from almost ten years ago.

Over the last two years, I have traveled more than I ever have, and discovered during this time that most of the luggage — suitcases, bags, sleeves and cases sucked. They were boring, old-fashioned or not really useful at all.

And so I thought to myself it was about time to start changing this situation and develop some stuff on my own; and I started to design a few products, some “gadget accessories.”

Perhaps 2009 was not the best year to start a new idea, but I really felt it was necessary. As most of the travel items I saw were grey and dull, I thought it was time for some more colorful items. And I truly do believe that there is always a market for good products.

Today is the first time I am sharing this idea with a broader audience and I can´t wait to get these products into shops and have them available on our website. If I look back just one short year ago at the first logo sketches… well, it certainly seems a very long time ago.